Objectified by Gary Hustwit – Film Review

Objectified is a 1h and 16min long documentary which aims to capture the process of design and the many factors that shape it’s conception. The film documents the creative processes of influential product designers by looking at how the things they make impact our lives. The documentary is made of segments of conversations and interviews with some of the worlds most influential designers.

You’ll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design.


The documentary is the second part of a three-film “design trilogy” by Gary Hustwit. Many designers were interviewed and featured in the making of this film including :

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Tim Brown (IDEO)
Anthony Dunne (London)
Dan Formosa (Smart Design)
Naoto Fukasawa (Tokyo)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
David Kelley (IDEO)
Bill Moggridge (IDEO)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Davin Stowell (Smart Design)
Jane Fulton Suri (IDEO)
Rob Walker (New York Times Magazine)

With having spoken to many designers, Objectified offers a well rounded view on modern design, and what it means to have “good design”.The film covers design issues ranging from aesthetic to functionality in design. There is a large focus on the emerging technologies behind interaction design and user experience.

Over all, the film offers a good understanding of the design process and how that may be interpreted. Design is forever changing, as is its process.





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